Now that you’ve got a great looking website, how do you go about driving new traffic to it? After all, it doesn’t matter what your website looks like if no one knows how to find you. Often times, driving web traffic to a website is overlooked in the planning and developing of a new site. Website traffic is the most pivotal piece of your website.
There are a number of ways to go about creating web traffic to your site. Traditional routes like advertising and word-of-mouth certainly help and should be included as part of your overall marketing strategy; social media plays a significant role in driving traffic to your site; search engine results either through pay-per-click ads or through organic search methods; and of course email marketing. To generate effective web traffic to your website, you need an effective plan, approach, and strategy to begin making your website relevant. Below are services I will provide you and your business in driving web traffic to your website.
Blogs: One of the most efficient ways in generating web traffic to your website is developing a blog to go alongside your website. Creating content for your website is an effective measure in generating web traffic through organic search results. The larger search engines available, such as Google and Bing, provide strong search results to websites that create new content on a daily, weekly, or regular basis.
One of the most effective ways for individual website owners, or small business owners, to generate new content to their website is through a blog. A blog is a useful tool for website owners to generate immediate content to their website to attract either new customers, or to provide existing customers new features or specials to review.
Generating ongoing content to drive web traffic to your website is not a task to be entered into lightly. When creating content for your blog, you should be generating content that is relevant and applicable to your website and business. As a writer, the services I will provide you and your website is ongoing, regular content and columns to your blog. The regularity of columns, i.e., daily columns, weekly columns, etc., is up to you. We can discuss the traffic you are looking to generate and how that fits into your Search Engine Marketing strategy.
If you need assistance with just getting a blog developed as part of your website, but do not need the additional assistance with writing for your blog, I will help you with that too.
Keyword Generation: Making your website relevant requires more than just design and development; it requires attention to detail and ongoing measures to continue to attract new business and new clients to your site. As mentioned above, a blog is an effective tool in keeping your website fresh and creating an ongoing presence on search engines.
Keywords are another measure in driving traffic to your site. Keywords alone won’t generate more traffic to your website though, but keywords along with new content on your blog is a technique that will assist in generating web traffic. Keyword generation is not a one-and-done trick. It is an ongoing, consistent process, coupled with your blog that will generate results for your website over the long-haul.
Social Networking: More people today are spending their free and available time on social media sites. People are accessing social media sites like Facebook, Twitter, and countless others through their mobile devices and cell phones, iPads and iPods, laptops, desktops and everything else. Getting your website or blog providing new and relevant posts to social media sites, such as Facebook and Twitter, is an effective measure in generating more web traffic to your website. Of course, like anything else, the content that you provide to social media sites needs to be relevant to what people are looking for. I will put your content on countless social media sites and begin to provide you and your website a stronger presence through the social media medium.
Email Marketing: Email marketing needs to be addressed tactfully. After all, how many of you automatically delete or a spam email that come from websites or stores you have visited?
If you blast out emails too frequently, or emails that don’t have any relevance, you will not only discourage future customers from visiting your website, you may also lose existing customers. As a result, email marketing should not be looked at with a cookie-cutter approach. When reviewing an email marketing campaign that fits your business requirements, you need to understand your clients, your future clients, what you are trying to communicate, and your business. Some websites and businesses might require frequent email blasts, while others not so much. You should never send email blasts for the sake of emailing; that is a sure fire recipe to lose clients or discourage future clients from visiting your site.
Pay-Per Click: Of course, the option to get your website to the top of the search engine search results is available through Pay-Per Click, or PPC, advertising. PPC is buying keywords through search engines to get your website positioned at the top of search results. You only pay the search engines when someone clicks on your PPC advertisement. If instant search results are what you need today, this might be an option for you. I will provide you services that review keywords that are relevant to you, your website, your product, and the potential clients you are trying to attract to your site.
Before you begin on your Search Engine Marketing campaign, the most pivotal tool you need is your strategy and approach. Just like your business plan, or your overall marketing plan, your Search Engine Marketing plan should include important information like, who is your targeted audience, what results you are expecting to accomplish, timeline, resources, and budget.
My services will assist you in creating your Search Engine Marketing strategy. We will discuss what you are expecting to accomplish as well as the most effective means to reach those results. We will review the services I provide and put together a strategy on what service, or services, meet your needs, your requirements, your timeline, and your budget. The services I provide are intended to make your website relevant and assisting you in generating more traffic to your website. We can accomplish these feats through blogs, newly created and ongoing content to your website, keyword generation, social media, email marketing, and pay-per click advertising. Your Search Engine Marketing Strategy may include one of these services; multiple services; or all services. It all depends on your website needs and requirements; what do you need to accomplish?
Whatever mechanism you choose to drive traffic to your website, you need to be sure you are factoring this into your planning and budgeting when creating a website. Whether your website is in the design and development stage, is newly created, or is an existing website, I can help you or your business generate the web traffic you need for your website to become relevant. Contact Me today so we can discuss my services and what I can provide to your website to make it relevant. How am I so confident I will drive traffic to your website? You found me and my website, didn’t you?