Does Your Website Need an SEO Strategy?

Search Engine Optimization is a little like Moby Dick.  While many have claimed to have seen the great fish, er uh mammal, not many actually have.

Many small business owners find themselves battling the same battle as Captain Ahab himself; finding their White Whale – search engine optimization.

Does the While Whale known as search engine optimization really exist?  Many small business owners and website owners have been lost at sea when it comes to chasing search engine optimization, or SEO.

Search engine optimization does exist.  Search engines like Bing and Google do indeed rank websites.  Websites get ranked on search engines based on their relevant content, trends, keyword recognition, user visits, and more.  Despite what some SEO experts may say, landing at the top of the search engine rankings is not an overnight trick.

Making your website relevant on the search engines is truly a day-to-day grind.  Now of course, any website can instantaneously land at the top of search engines through buying mechanisms such as Pay-Per-Click ads, or through traditional advertising outlets, or through automated tools that consistently click on your site to give it a stronger web presence.  The more users that visit your site, or the more clicks to your site, will pay immediate dividends for your website on search engines

But if you do not have truckload of cash to back into advertising, then a methodical approach to your website will be needed to begin to see your site land on the higher rankings on the search engines.

Keep these five tips in mind when trying to deliver web traffic to your website:

  • Consistent and relevant content.
  • Strong keyword recognition.
  • Social media networks.
  • Email marketing.
  • PPC ads.

Web 2.0 is real.  With today’s interaction features between websites and potential customer’s, website owners truly need an SEO strategy.  Good SEO strategies include blogs, keyword recognition, social networking, email marketing, PPC ads, and more.  Without an SEO strategy, your website is as good as invisible.

Don’t be one of the website owners lost at sea trying to find your White Whale, Contact Me today on SEO plans and Website
Writing.

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Creating a Blog for Your Small Business Website

One of the most fascinating words to enter everyday language in the past ten years is the word Blog.  We hear it every day.  Some even say it every day.  Heck, most read from several of them every day.  But what is a blog?  Wikipedia refers to a blog as a discussion site published on the web.

Blogs have evolved over the past few years as a more interactive way for website owners and end-users to communicate.  With the ability to add comments to blog posts, blogs have truly transformed themselves into the Web 2.0 generation as a way of communication.

For small business owners or website owners, blogs have become one of the most effective means in generating web traffic to their website.

Blogs have enabled website owners the ability to transform their website from pure static websites into interactive websites with their clients.  With the ability to add new content multiple times per week, or per day, blogs have provided website owners a unique ability to drive web traffic to their site that wasn’t available to them ten years ago.

The efficiency for website owners to have and maintain a blog today is very simple.  Most blogs available to website owners today do not require the website owner to be technical or have anytime of development background.

Content Management Systems (CMS) like WordPress and Radiant are very user-friendly CMS tools.  WordPress enables website owners the ability to enter free text into its system and allows the website owner to post directly to their blog site. No coding, no development, no troubles.

Although there are many user-friendly CMS tools available, it does not mean the website owner have an easy ticket to instant web traffic to your website.

When creating a blog, and the content associated with a blog, the website owner needs to be aware of the audience they are trying to attract with your writing.  For example, the website owner probably does not want to add cookie recipes to their blog if your overall website and business in auto repair.  While baking cookies might be a hobby, writing about them on a blog won’t attract to the type of web traffic needed for an auto repair business and website.

When designing a plan, website owners should strategically plan out what type of content and how often they want to publish to their blog.  There will be occasions when the website owner will need to post something because of breaking news or trends on the market, but for the most part web owners will want to have a strategic plan associated with their search engine optimization plan that touches on your blog.

If a website owner leaves their blog go for periods of time without making updates to it, well, it’s as good as not even existing.  To land in search engine results, search engines like Google, Bing, and Yahoo look for websites and blog that have consistent, relevant, keyword driven content.  If a web owner is unable to do that, their blog is as good as non-existent.

My Services will provide you assistance with your website, blog, and search engine results.  Contact Me today.


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Creating Backlinks for your Website

There are many different ways for a website owner to gain notoriety for their website or for an article they have published on a website.  For website owners who are trying to make a jump up the search engine results, backlinks can provide a sweet sound of satisfaction.

A backlink is a notification of sorts to a website owner that a link to either their website, or a page on their website, has been referenced on another site.  If an article you have written is being referenced in another web article, proper citation is required to your article on the other site.  This citation can happen in the form of your link appearing on the other website.

So why should this be so appealing?  For one, it should be considered an honor that an article that you wrote is being referenced in another’s work; that in and of itself should be pretty rewarding.

The other reason why it is so rewarding is that search engines, like Google and Bing, provide stronger search results for websites that can be found referenced on other websites; this process being called backlinks.

In the world of search engine optimization and search engine marketing, backlinks are techniques that are used to help generate more web traffic to your website.  By writing strong, relevant articles that might be used as reference on another website, you are providing the search engines your websites potential worth.  If search engines like Google and Bing see a lot of backlinks to your website, a result might be higher rankings in search engine results to your website.

Backlinks are one technique that help you in search engine optimization and driving more web traffic to your site.


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