One of the most fascinating words to enter everyday language in the past ten years is the word Blog. We hear it every day. Some even say it every day. Heck, most read from several of them every day. But what is a blog? Wikipedia refers to a blog as a discussion site published on the web.
Blogs have evolved over the past few years as a more interactive way for website owners and end-users to communicate. With the ability to add comments to blog posts, blogs have truly transformed themselves into the Web 2.0 generation as a way of communication.
For small business owners or website owners, blogs have become one of the most effective means in generating web traffic to their website.
Blogs have enabled website owners the ability to transform their website from pure static websites into interactive websites with their clients. With the ability to add new content multiple times per week, or per day, blogs have provided website owners a unique ability to drive web traffic to their site that wasn’t available to them ten years ago.
The efficiency for website owners to have and maintain a blog today is very simple. Most blogs available to website owners today do not require the website owner to be technical or have anytime of development background.
Content Management Systems (CMS) like WordPress and Radiant are very user-friendly CMS tools. WordPress enables website owners the ability to enter free text into its system and allows the website owner to post directly to their blog site. No coding, no development, no troubles.
Although there are many user-friendly CMS tools available, it does not mean the website owner have an easy ticket to instant web traffic to your website.
When creating a blog, and the content associated with a blog, the website owner needs to be aware of the audience they are trying to attract with your writing. For example, the website owner probably does not want to add cookie recipes to their blog if your overall website and business in auto repair. While baking cookies might be a hobby, writing about them on a blog won’t attract to the type of web traffic needed for an auto repair business and website.
When designing a plan, website owners should strategically plan out what type of content and how often they want to publish to their blog. There will be occasions when the website owner will need to post something because of breaking news or trends on the market, but for the most part web owners will want to have a strategic plan associated with their search engine optimization plan that touches on your blog.
If a website owner leaves their blog go for periods of time without making updates to it, well, it’s as good as not even existing. To land in search engine results, search engines like Google, Bing, and Yahoo look for websites and blog that have consistent, relevant, keyword driven content. If a web owner is unable to do that, their blog is as good as non-existent.